Yolanda Garzón — Expert in Negotiation Training and Strategy
Negotiation training and strategy with a human focus
Negotiation requires analysis, preparation, and a conscious understanding of human dynamics.
Discover a structured and proven system that enables the design of effective strategies and helps you tackle complex challenges with greater confidence and better outcomes.
International experience with a people-centered perspective
With more than 30 years of experience in Sales and Marketing in global packaging companies (Amcor Ltd and TC Transcontinental), I have developed and led negotiation processes in highly demanding and diverse environments.
Since 2023, I have supported organizations and professionals in strengthening their negotiation capabilities, both strategically and operationally, by applying the IKYGAI System that I have developed.
Through Ikygai Strategy, I offer:
- Negotiation training
- Tailored strategic sessions
- Practical application to real cases
In an environment increasingly shaped by artificial intelligence, my work focuses on enhancing what truly makes the difference: people.
A comprehensive system for negotiation
The IKYGAI System is grounded in well-established theoretical frameworks, whose validity has been demonstrated through extensive practical application. It provides a clear structure to navigate any negotiation process.
The system is fully developed in the book ‘Negotiation is a Human Business’ and is organized around four main dimensions:
- Content – Clear definition of objectives and interests
- Process – Step-by-step negotiation design
- Emotions – Managing emotions and pressure in high-stakes negotiations
- Core ideas – Principles and attitudes that make the difference
Negotiation is a Human Business
‘Negotiation is a Human Business’ presents a rigorous and proven system applicable to all types of negotiations. With a clear and conversational tone, the book is also a visual gem: its thoughtful design and personal stories make key concepts easier to grasp.
Whether you are negotiating a complex business agreement or dealing with a delicate personal situation, this work provides practical insights to achieve outcomes that benefit all parties involved. Spanish title: Negociar con mucho Swing.
Negotiation Training
Sesiones altamente participativas y adaptadas al nivel y realidad de cada equipo que proporcionan una hoja de ruta completa para lograr resultados exitosos en la negociación.
Highly interactive sessions tailored to the level and reality of each team, providing a complete roadmap to achieve successful negotiation outcomes.
The recommended duration is two and a half days, although the program can be adapted to the specific needs of each organization.
Strategic Sessions — Applied Knowledge
One way to apply the IKYGAI System is through strategic sessions facilitated by Yolanda.
Complex negotiations benefit from an external and objective perspective. Whether conducted individually or as a team, these sessions are designed to provide clarity, direction, and confidence in each case.
One of Ikygai Strategy’s clients describes the experience as follows:
“You start each session with a scrambled Rubik’s cube. Thanks to the IKYGAI System, you finish with the cube solved: a clear roadmap, a defined strategy, and the confidence to act.”
Every important negotiation begins with a conversation
‘Talk to me’ if you believe the IKYGAI System could be valuable for you.